Understanding Canadian Business (8th edition) – PDF

eBook details

  • Authors: William G Nickels, James McHugh, Susan McHugh, Rita Cossa, Julie Stevens
  • File Size: 70 MB
  • Format: PDF
  • Length: 803 pages
  • ISBN-10: 0071051619
  • ISBN-13: 9780071051613

Newer (10th) edition also available. See below


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About The Author

James McHugh

Professor James McHugh is an associate professor of business at St. Louis Community College. James teaches several sections of introduction to business, and has been for twenty years. He holds an M.B.A. and has broad experience in both business and education. McHugh has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Julie Stevens

Rita Cossa

Rita Cossa

Professor Rita Cossa is a faculty member at the DeGroote School of Business at McMaster University (Canada), where she teaches the undergraduate introduction to marketing and business courses. Teaching highlights include a nomination to TVOntario's Best Lecturer Competition and notations in Maclean's Guide to Universities as a Popular Professor for Marketing. Rita has authored various student and instructor supplements, including two marketing study guides. Prior to the completion of her MBA, Ms. Cossa held several management-level positions in the financial services industry.

Susan McHugh

Susan McHugh

Dr. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, McHugh consults in both training and curriculum development. Not only is she a co-author on UB5/e., Susan also developed the integrated teaching and learning system.

William Nickels

William Nickels

Dr. William Nickels is professor emeritus of business at the University of Maryland, College Park. He has over thirty five years’ experience teaching undergraduate and graduate business courses, including introductory courses in marketing, business, and promotion. He has won the Outstanding Teacher on Campus Award 4 times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications textbook and 2 marketing principles textbooks in addition to many articles in business publications. He has taught many seminars to business people on subjects such as marketing, non-business marketing, power communications, and stress and life management.

Understanding Canadian Business 8th edition (PDF) remains current featuring the latest business practices and other developments affecting business including sustainability, green, Generation Z, motivation myths, ethnic, and mobile marketing. Nickels remains comprehensive and user-friendly with the authors listening to the business student and instructor feedback and making changes and enhancements based upon many of the recommendations.

The author team has used their own materials and is dialed into what’s happening in the business and in the classroom, and right now, what’s happening, is “change”. The message “no more business as usual” is one that resonates in Nickels 8e PDF in the content and in the way in which technology is being integrated.

P.S All our prices are in US$. A newer edition (10th) is also available. See related ebooks below

NOTE: This sale only includes the ebook Understanding Canadian Business (8th edition) in PDF. No access codes included.



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