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Understanding Canadian Business (10th Edition) – PDF

eBook details

  • Authors: William Nickles, James McHugh, Susan McHugh, Rita Cossa
  • File Size: 140 MB
  • Format: PDF
  • Length: 896 Pages
  • Publisher: McGraw-Hill Ryerson; 10th edition
  • Publication Date: Jan. 14, 2019
  • Language: English
  • ISBN-10: 1259654958, 1260192814
  • ISBN-13: 9781259654954, 9781260192810

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About The Author

James McHugh

Professor James McHugh is an associate professor of business at St. Louis Community College. James teaches several sections of introduction to business, and has been for twenty years. He holds an M.B.A. and has broad experience in both business and education. McHugh has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Rita Cossa

Rita Cossa

Professor Rita Cossa is a faculty member at the DeGroote School of Business at McMaster University (Canada), where she teaches the undergraduate introduction to marketing and business courses. Teaching highlights include a nomination to TVOntario's Best Lecturer Competition and notations in Maclean's Guide to Universities as a Popular Professor for Marketing. Rita has authored various student and instructor supplements, including two marketing study guides. Prior to the completion of her MBA, Ms. Cossa held several management-level positions in the financial services industry.

Susan McHugh

Susan McHugh

Dr. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, McHugh consults in both training and curriculum development. Not only is she a co-author on UB5/e., Susan also developed the integrated teaching and learning system.

William Nickels

William Nickels

Dr. William Nickels is professor emeritus of business at the University of Maryland, College Park. He has over thirty five years’ experience teaching undergraduate and graduate business courses, including introductory courses in marketing, business, and promotion. He has won the Outstanding Teacher on Campus Award 4 times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications textbook and 2 marketing principles textbooks in addition to many articles in business publications. He has taught many seminars to business people on subjects such as marketing, non-business marketing, power communications, and stress and life management.

Nickels Understanding Canadian Business, 10th edition, (PDF) stays current – including the latest business practices and other developments impacting business including Social enterprise, The gig economy, Digital currencies, The living wage, Ethical consumerism, and Sustainability. Nickels remains user-friendly and comprehensive with the authors listening to the instructor and student feedback and making changes and improvements based upon many of the recommendations.

The writing team has used their own materials and is dialed into what’s happening in the business and in the classroom, and currently, what’s happening, is “change”. The message “no more business as usual” is one that reverberates in Nickels 10e — in the content and in the way in which technology is being combined.

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NOTE: The product only includes the ebook Understanding Canadian Business 10e in PDF. No access codes are included.

 

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