The ebook, The Psychology of Micro-Targeted Election Campaigns, PDF, examines the psychology behind micro-targeted tactics used in election campaigning and the arrival of increasingly refined dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modeling are used to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the possible limitations of these approaches. Madsen mainly explores how psychological insight and personal data are used to produce individualized models of voters and how these are then applied to optimize persuasion strategies modified to a specific person.
In the end, the ebook considers the broader democratic dilemmas raised by the introduction of these strategies into politics and the critical civic importance of understanding how these campaigns work. This timely work provides fresh insights for scholars and students of political psychology, political marketing, philosophy, media, and communications.
“A tour de force across the landscape of cognitive science and political science that explains how modern technology can enable political operatives to manipulate voters and influence elections to an unprecedented―and concerning―extent.” – Prof. Stephan Lewandowsky, University of Bristol
“An insightful survey of what light the behavioural and cognitive sciences can shed on the murky world of targeted political persuasion.” – Nick Chater, Professor of Behavioural Science, Warwick Business School, author of The Mind is Flat
“Madsen makes an essential contribution in lifting the curtain on both the potency and dangers of micro-targeting in politics. It is an insightful and enjoyable analysis of a timely issue that places our data into temptation for those seeking political power.” – Dr. Toby Pilditch, University of Oxford and University College London
NOTE: This product only includes the ebook, The Psychology of Micro-Targeted Election Campaigns in PDF. The access codes are not included.