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Strategic Market Management (11th Edition) – Aaker/Moorman – PDF

eBook Details

  • Authors: Christine Moorman, David A. Aaker
  • File Size: 4.5 MB
  • Format: PDF
  • Length: 394 pages
  • Publisher: Wiley; 11th edition
  • Publication Date: August 30, 2017
  • Language: English
  • ASIN: B0785W5L6V
  • ISBN-10: 1119392209, 1119392225
  • ISBN-13: 9781119392200, 9781119392224

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About The Author

Christine Moorman

David A. Aaker

The ebook Strategic Market Management 11e (PDF) helps students and managers implement, identify, prioritize, and adapt market-driven business strategies in dynamic markets. The textbook provides decision-makers with methods, concepts, and procedures by which they can improve the quality of their strategic decision-making.

The latest 11th Edition provides college students in policy, planning, strategic marketing, and entrepreneurship courses with the critical knowledge and skills for successful market management, including innovation, working across business units, strategic analysis, and developing sustainable advantages.

NOTE: The sale only includes the Strategic Market Management 11th Edition in the original PDF format. Access codes are NOT included.

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