Discover how statistical methods and tools are important for today’s managers as you learn how to apply these tools to real business problems. G. Keller’s Statistics For Management And Economics 11e (PDF), highlights applications over calculation using a proven three-step “ICI” approach to problem-solving. You learn how to recognize the correct statistical technique by focusing on the problem objective and data type; how to compute the statistics by hand or using Excel or XLSTAT; and how to interpret results in the context of the problem. Extensive data-driven examples, cases, and exercises, address the functional areas of business and show how marketing managers, financial analysts, accountants, and economists rely on statistical applications. Engaging cases emphasize climate change and the association between payroll and wins in professional sports, while dozens of exercises include the returns on 40 stocks, which are used to develop the market model and portfolio diversification.
Additional ISBNs: 978-1337669184, 978-1337093453, 978-0357195673, 978-1337516723
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