Media & Culture: An Introduction to Mass Communication 11e (PDF) is the #1 introduction to mass communication textbook, is at the forefront of this dynamic course’s ever-changing world, addressing the most current issues of our time, such as the proliferation of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role of media in our democracy.
The 11th Edition of this best-selling ebook delves deeper than ever before into the global reach and ethical implications of today’s media, highlighting global issues like foreign interference in social media and the impact of international box office revenue on domestic film industry decisions, as well as ethical considerations like the fight against sexual harassment in the media.
As media becomes a part of our daily experience, it’s vital to have the right tools and resources to navigate the blending worlds of audio, text, and visual media found in Media and Culture, 11th Edition.
In the media, it’s an exciting and volatile period. It is necessary to have an awareness of mass communication and to become a critical consumer of the media, especially now when the media is under attack and the distinctions between fact and fiction are becoming increasingly blurred. Media & Culture meets students where they are and puts the media industries in historical and cultural context, assisting them in becoming more informed citizens who use critical thinking and media literacy skills in their daily lives, despite being bombarded with information in a variety of ways and through a variety of media.
NOTE: The product only includes the Media and Culture: An Introduction to Mass Communication 11th Edition in a converted PDF (hence page numbering and formatting will NOT match the physical book). No access code comes with the sale.