Relevancy and currency are what engages today’s marketing students: Armstrong 6ce is now on a currency-driven, 2-year cycle; and, loaded with interactivity. This latest new content model, rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of all learners and instructors: after, during and even before class.
The eBook, Marketing: An Introduction 6th Canadian edition (PDF) by makes teaching and learning marketing much more effective, more enjoyable than ever and easier. Its streamlined approach strikes a careful balance between ease of learning and depth of coverage. College students will see how customer value–creating it and capturing it – drives every good marketing strategy.
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NOTE: Only Marketing: An Introduction 6th edition (Canadian) in PDF form is included in this purchase. No online codes are included.