Marketing 2016 (18th Edition) – PDF

eBook details

  • Authors: William M. Pride, O. C. Ferrell
  • File Size: 93 MB
  • Format: PDF
  • Length: 720 pages
  • Publisher: Cengage Learning; 18th Edition
  • Publication Date: January 8, 2015
  • Language: English
  • ISBN-10: 1285858344, 1285858344, 1305773497, 1305631609
  • ISBN-13: 9781285858340, 9781305769786, 9781305773493, 9781305631601


About The Author

O.C. Ferrell

O.C. Ferrell

Dr. O.C. Ferrell is a Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Tampa, Texas A&M University, University of Memphis, Illinois State University, and Southern Illinois University, as well as visiting positions at University of Michigan (Ann Arbor), University of Wisconsin (Madison), Queen's University (Ontario, Canada), and University of Hannover (Germany). He has served as a faculty member for the Master's Degree Program in Marketing at Thammasat University (Bangkok, Thailand).

Professor Ferrell got his MBA and BA from Florida State University and his Ph.D. from Louisiana State University. His research interests and teaching include corporate citizenship, business ethics, and marketing. He is widely recognized as a leading scholar in business. His articles have appeared in the Journal of Business Ethics, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Macromarketing, Journal of Marketing, and others.

His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading textbook in this field. He has also co-authored numerous textbooks for management, marketing, and other business courses, as well as a trade book on business ethics.

William M. Pride

William M. Pride

Dr. William M. Pride is a Professor of Marketing, Mays Business School, at Texas A&M University. Dr. Pride got his Ph.D. from Louisiana State University. He is the co-author of Cengage's FOUNDATIONS OF BUSINESS, a market leader. William teaches Principles of Marketing at both graduate and undergraduate levels and constantly solicits student feedback important to revising a Principles of Marketing textbook. His research interests are in promotion, advertising, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing Research, the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Bill is a member of the American Marketing Association, Society for Marketing Advances, Academy of Marketing Science, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both are lifetime achievement awards.

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of fundamental marketing concepts and strategies, together with practical applications and real-world examples, including revised material on digital marketing, social networking, environmental and social responsibility, entrepreneurship, globalization, and marketing in times of transition. The present edition also features a new chapter on managing services and branding, a new section discovering the importance and uses of Big Data, and updated learning objectives. Ideal for students of all backgrounds and interest levels, MARKETING 2016 is an important resource for classroom and career success.

P.S. Contact us if you want to buy the MARKETING 2016 18e TestBank, or other instructor resources.

NOTE: This sale only includes the ebook, MARKETING 2016, 18th Edition in PDF. No access codes are included.


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