Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of fundamental marketing concepts and strategies, together with practical applications and real-world examples, including revised material on digital marketing, social networking, environmental and social responsibility, entrepreneurship, globalization, and marketing in times of transition. The present edition also features a new chapter on managing services and branding, a new section discovering the importance and uses of Big Data, and updated learning objectives. Ideal for students of all backgrounds and interest levels, MARKETING 2016 is an important resource for classroom and career success.
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NOTE: This sale only includes the ebook, MARKETING 2016, 18th Edition in PDF. No access codes are included.