A problem-based approach that employs real-world issues and examples from actual markets
Perloff and Brander’s Managerial Economics and Strategy, 3rd Edition, (PDF) uses modern theories, business examples, and real data to show how economic principles impact business decisions. Coverage of contract theory, game theory, behavioral economics, and pricing tools, together with economic problem sets and techniques on how to solve them, are particularly useful to future managers. With new discussions, mini-cases, and exercises in the latest 3rd Edition, students are well-trained to apply what they’ve learned in the text and class to their decision-making in the real world.
Additional ISBNs: 9780135183786, 0135183782, 978-0135183786, 978-0134899701, 978-0135184806, 9780134899602, 0134899601, 978-0134899602, 978-0135640982, 9780135640982, 0135640989
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NOTE: This sale only includes the ebook Managerial Economics and Strategy 3rd edition in PDF. No Access card or codes included.