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Contemporary Business (18th Edition) – Boone/Kurtz – PDF

(1 customer review)

eBook details

  • Authors: Louis E. Boone, David L. Kurtz, Susan Berston
  • File Size: 34 MB
  • Format: PDF
  • Length: 672 Pages
  • Publisher: Wiley; 18th edition
  • Publication Date: February 21, 2019
  • Language: English
  • ASIN: B07ZN7MQQ7
  • ISBN-10: 1119498414, 1119498112, 0030340314
  • ISBN-13: 9781119498414, 9781119498117, 9780030340314

$19.00

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About The Author

David L. Kurtz

David L. Kurtz

David Kurtz was a mediocre student, but four years at Davis & Elkins College in Elkins, West Virginia, turned him around. Excellent instructors helped get David on a sound academic footing. His grade-point average soared—enough to get him accepted by the graduate business school at the University of Arkansas, where he met Louis 'Gene' Boone. Dave and Gene became longtime co-authors; together they produced over 50 books. In addition to writing, Louis and Dave were involved in various entrepreneurial ventures.

This decades-long partnership ended with Dr. Boone's death in 2005, but Contemporary Business will always be the result of the diligent efforts of Boone and Kurtz.

Louis E. Boone

Louis E. Boone

Dr. Louis E. Boone (May 5, 1941 – January 7, 2005) aka Gene Boone was the emeritus professor of business at the University of South Alabama. His works covered contemporary business and economics and included best-selling textbooks Contemporary Marketing and Contemporary Business (both with David 'Dave' Kurtz).

Susan Berston

Boone/Kurtz/Berston’s best-seller Contemporary Business, 18th Edition, (PDF) is a student-friendly, engaging ebook designed to attract college students to the field of business. Boone’s Contemporary Business 18e offers a comprehensive approach to the material that will cater to a wide variety of business students with different learning needs. Up-to-date content is very vital to any Intro to Business course and Boone’s latest 18th edition with its contemporary style, wealth of new examples, and hot business topics can deliver that currency.

P.S. Contact us if you want Kurtz & Boone’s Contemporary Marketing 18th Edition TestBank or other instructor resources.

NOTE: This sale only includes the ebook Contemporary Marketing 18th edition in PDF. No access codes included.

1 review for Contemporary Business (18th Edition) – Boone/Kurtz – PDF

  1. Maxine W.

    Thank you so much, you are a life saver. Boone’s Contemporary Business 18e was a recommended reading, and the professor hardly used it. Glad I didn’t get it from Amazon at their high cost

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